Story Fire
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 NEW Kidde 3 Story 25 Foot Fire Escape Ladders 2DaysShip $66.95 Time Remaining: 1d 3h 21m Buy It Now for only: $66.95 |
 BRAND NEW in box Kidde 2 story Fire Escape Ladder $35.95 Time Remaining: 6h 39m Buy It Now for only: $42.00 |
 Kidde Two Story Fire Emergency Escape Life Ladder Anti Slip Rungs 13 Foot New $45.95 Time Remaining: 5d 22h 4m Buy It Now for only: $45.95 |
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 Werner 2 Story Fire Escape Ladder $74.99 Time Remaining: 22d 2h 48m Buy It Now for only: $74.99 |
 First Alert 2 Two Story Home 14 Foot Escape Ladder Saftey Fire Protect Family $42.95 Time Remaining: 21d 1h 14m Buy It Now for only: $42.95 |
 Kidde 468094 3 Story Fire Escape Ladder 25 Foot $68.30 Time Remaining: 4d 4h 37m Buy It Now for only: $68.30 |
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 First Alert 3 Story Folding Fire Ladder 24 Ft Fire Escape Emercency Ladder NEW $85.99 Time Remaining: 3d 16h 7m Buy It Now for only: $85.99 |
 KIDDE THREE STORY 25 FT EMERGENCY FIRE ESCAPE SAFETY LADDER W ANTI SLIP RUNGS $89.99 Time Remaining: 4d 7h 45m Buy It Now for only: $89.99 |
 NIB KIDDE KL 2S FIRE ESCAPE LADDER 2 STORY 13 FEET $24.98 Time Remaining: 1d 6h 51m |
 NEW Kidde 2 Story 13 Foot Fire Escape Ladders 2DaysShip $38.95 Time Remaining: 1d 3h 21m Buy It Now for only: $38.95 |
 Fire Safety Rope Ladder 25 Foot Fire Escape Ladder w Anti Slip Rungs Three Story $79.99 Time Remaining: 21d 18h Buy It Now for only: $79.99 |
 Kidde 468094 Three Story Fire Escape Ladder NEW $69.99 Time Remaining: 29d 15h 35m Buy It Now for only: $69.99 |
 Kidde KL 2S Two Story Fire Escape Ladder with Anti Slip Rungs 13 Foot $22.39 Time Remaining: 18d 2h 46m Buy It Now for only: $22.39 |
 X It 13 Feet 2 Story Emergency Fire Escape Ladder $89.00 Time Remaining: 19d 1h 23m Buy It Now for only: $89.00 |
 Werner ESC220 Built In 2 Story Fire Escape Ladder $67.89 Time Remaining: 24d 18h 56m Buy It Now for only: $67.89 |
 Kidde KL 2S Two Story Fire Escape Ladder with Anti Slip Rungs 13 Foot $11.39 (4 Bids) Time Remaining: 1d 7h 58m |
 New Two Story Fire Escape Ladder for Children 13 Ft Holds up to 1000 pounds $36.87 Time Remaining: 26d 1h 41m Buy It Now for only: $36.87 |
 Kidde KL 2S Two Story Fire Escape Ladder with Anti Slip Rungs 13 Foot NEW $35.99 Time Remaining: 17d 21h 53m Buy It Now for only: $35.99 |
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 Kidde 2 Story Fire Emergency Escape Life Ladder Anti Slip Safety Rungs 13ft NEW $49.50 Time Remaining: 3d 7h 9m Buy It Now for only: $49.50 |
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 Kidde KL 2S Two Story 13 Foot Fire Escape Ladder NEW $37.09 Time Remaining: 17d 18h 4m Buy It Now for only: $37.09 |
 FIRST ALERT FIRE ESCAPE LADDER 3 STORY 24 EL53W 2 NEW $88.95 Time Remaining: 9d 4h 7m Buy It Now for only: $88.95 |
 First Alert Fire Escape Ladder 2 story steel 15 Brand New $24.99 Time Remaining: 14d 13h 9m Buy It Now for only: $24.99 |
 Two Story Fire Escape 13 Foot Ladder with Anti Slip Rungs Kidde KL 2S Free Ship $45.56 Time Remaining: 24d 22h 9m Buy It Now for only: $45.56 |
 all steel fire 2 story ladder escape aid $19.99 Time Remaining: 2d 22h 43m Buy It Now for only: $28.00 |
 Kidde KL 2S Two Story Fire Escape Ladder W Anti Slip Rungs 13 Foot Tools Hom $41.57 Time Remaining: 28d 23h 31m Buy It Now for only: $41.57 |
 Three Story Fire Escape Ladder 25 Foot $34.99 Time Remaining: 15d 20h 32m Buy It Now for only: $34.99 |
 First Alert 2 Story 14 Foot Fire Escape Ladder 1125lbs $45.10 Time Remaining: 10d 5h 27m Buy It Now for only: $45.10 |
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 Kidde Fire Escape Ladder Three Story Emergncy Fire Anti slip Rungs 25 foot New $77.99 Time Remaining: 28d 4h 9m Buy It Now for only: $77.99 |
 14 Foot Two Story Fire Escape Folding Ladder 2nd Floor Window Rated 1125 Pounds $36.99 Time Remaining: 13d 20h Buy It Now for only: $36.99 |
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 24 Foot 3 Story Lightweight Portable Collapsible Ladder Fire Tree House $34.00 Time Remaining: 4d 22h 1m Buy It Now for only: $39.00 |
 FIRST ALERT 2 STORY FIRE ESCAPE LADDER 13 FT $25.00 Time Remaining: 23d 20h 37m Buy It Now for only: $25.00 |
 2 Story Building House Fire Escape Emergency Ladder NEW $49.95 Time Remaining: 7d 3h 22m Buy It Now for only: $49.95 |
 Kidde Fire Escape Ladder 2 Story 13 Anti Slip Rungs Tangle Free Design KL 2S $39.99 Time Remaining: 23d 20h 49m Buy It Now for only: $39.99 |
 NIB First Alert Fire Escape Ladder 2 Story 14 Ft Fully Assembled $27.99 Time Remaining: 17d 6h 24m Buy It Now for only: $27.99 |
 Werner Fire Escape Ladder Two or Three Stories $109.95 Time Remaining: 19d 23h 46m Buy It Now for only: $109.95 |
 Kidde 2 Story Two Story Emergency Fire Escape Ladder $29.00 Time Remaining: 21d 1h 7m Buy It Now for only: $29.00 |
 Kidde 2 Story 13 Foot Fire Escape Ladder $9.99 (1 Bid) Time Remaining: 5d 3m |
 NEW 15 Two Story KIDDE FIRE ESCAPE LADDER Model KFE15 FULLY ASSEMBLED IN CASE $24.95 Time Remaining: 12d 6h 18m Buy It Now for only: $24.95 |
 New Kidde KL 2S Two Story Fire Escape Ladder with Anti Slip Rungs 13 Foot $37.04 Time Remaining: 16d 9h 44m Buy It Now for only: $37.04 |
 Kidde KL 2S Two Story Fire Escape Ladder W Anti Slip Rungs 13 Foot Tools Hom $41.57 Time Remaining: 27d 18h 4m Buy It Now for only: $41.57 |
 Kidde Two Story Fire Escape Ladder Anti Slip Rungs 13 Foot Home Saftey Fire NEW $42.98 Time Remaining: 1d 9h 12m Buy It Now for only: $42.98 |
 Kidde KL 2S Two Story Fire Escape Ladder with Anti Slip Rungs 13 Foot $37.50 Time Remaining: 26d 3h 10m Buy It Now for only: $37.50 |
 Kidde Two Story Fire Escape Steel 15 Ladder $39.99 Time Remaining: 21d 17h 14m Buy It Now for only: $39.99 |
 2 Story Fire Ladder 13 Foot Tangle Free Easy to Use $59.99 Time Remaining: 9d 3h 32m Buy It Now for only: $59.99 |
 ResQLadder Escape Ladder for Fire Earthquake Emergency Use 15 Foot for 2 Story $14.00 Time Remaining: 5d 18h 26m Buy It Now for only: $17.00 |
 Kidde Fire Escape Ladder 2 Story 13 Feet Model KL 2S New $39.99 Time Remaining: 5d 1h 20m Buy It Now for only: $39.99 |
 3 Story Building House Fire Escape Emergency Ladder NEW $93.46 Time Remaining: 7d 3h 24m Buy It Now for only: $93.46 |
 Fire Safety Rope Ladder 25 Foot 3 Story Fire Escape Ladder Anti Slip to 750 Lbs $78.99 Time Remaining: 23d 8h 46m Buy It Now for only: $78.99 |
 Vintage 15 Res Q Fire Escape Ladder 2 Story Steel Reflective Steps Unused $45.00 Time Remaining: 13d 17h 28m Buy It Now for only: $45.00 |
 Fire Escape Safety Ladder 2 Story 14 metal Chain great shape $48.00 Time Remaining: 18d 23h 22m Buy It Now for only: $48.00 |
 First Alert Two Story 14 Ft Folding Fire Emergency Escape Ladder NEW $54.99 Time Remaining: 2d 10h 48m Buy It Now for only: $54.99 |
 First Alert Fire Escape Ladder 2 story steel 15 Brand New $7.00 Time Remaining: 6d 19h 32m Buy It Now for only: $13.00 |
 New Kidde 468094 Three Story Fire Escape Ladder with Anti Slip Rungs 25 Foot $71.11 Time Remaining: 16d 9h 45m Buy It Now for only: $71.11 |
 2 Story Emergency Fire Escape Ladder w Anti Slip $49.99 Time Remaining: 19d 3h 4m Buy It Now for only: $49.99 |
 Kidde Three Story Fire Escape Ladder Anti Slip Rungs 25 Foot Home Saftey Fire $77.95 Time Remaining: 1d 9h 14m Buy It Now for only: $77.95 |
 RIVAL FIRESCAPE Emergency Fire Escape Ladder 9015 15ft 2 story original box $40.00 Time Remaining: 18d 20h 4m Buy It Now for only: $40.00 |
 Kidde Fire Escape Ladder Two Story Emergency Fire Anti slip Rungs 13 foot New $47.99 Time Remaining: 15d 22h 4m Buy It Now for only: $47.99 |
 Kidde Fire Escape Ladder Two Story Emergency Fire Anti slip Rungs 13 foot New $48.99 Time Remaining: 16d 52m Buy It Now for only: $48.99 |
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Demdaco Embellish Your Story 17471 Fire Truck Magnet
Sale Price: $11.95  |
DescriptionSelect a Base. Choose Your Words. Embellish Your Story!! A fabulous new line by artist Carol Roeda.Tell a tall tale with this inventive line of "magnetic home accents". Mix and match multiple formats with personal embellishments to change your story, enhance your memories or celebrate each season... |
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Demdaco Embellish Your Story 17472 Fire House Magnets - Set of 3
Sale Price: $7.95 |
DescriptionSelect a Base. Choose Your Words. Embellish Your Story!! A fabulous new line by artist Carol Roeda.Tell a tall tale with this inventive line of "magnetic home accents". Mix and match multiple formats with personal embellishments to change your story, enhance your memories or celebrate each season... |
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Embellish Your Story Fire truck Magnet
Sale Price: $9.74 |
DescriptionEmbellish Your Story takes the concept of scrapbooking and applies it to home decor. You simply start with your favorite word art or magnetic memo board, then add accents that reflect your interests, experiences, and the signs of a life that no one else can duplicate! Artist Carol Roeda has created a range of themes and color schemes, painted to perfection, for you to build your story upon... |
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Looney Tunes Movie Collection (Bugs Bunny-Road Runner Movie / 1001 Rabbit Tales)
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DescriptionFeatures include: •MPAA Rating: G•Format: DVD•Runtime: 171 minutes |
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Darkness on the Edge of Town
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DescriptionThe pain of a protracted legal battle with his former manager and the release of being allowed to record again after a three-year layoff are equally apparent from the piercing hard rock and harsh lyrical content of Darkness on the Edge of Town... |
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I Am David
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DescriptionI Am David is adapted from Anne Holm's internationally acclaimed novel North to Freedom. David is thrust into the free world for the first time in his young life as he travels across Europe. It is a spiritual voyage of discovery where David slowly loses his instinctual mistrust of humanity and begins to smiles share trust and ultimately love... |
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Tangled (Four-Disc Combo: Blu-ray 3D / Blu-ray / DVD / Digital Copy)
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DescriptionDisney's 50th full-length animated feature film, Tangled is a visually appealing, music-filled adventure full of romance and humor. The movie focuses on Rapunzel, a girl with long magical hair who's lived her entire life imprisoned in a tower by her greedy mother... |
![Little Bear - Campfire Tales [VHS]](http://www.romehousing.com/media/images/i/51BZVENWBHL._SL75_.jpg) |
Little Bear - Campfire Tales [VHS]
Sale Price: $11.38 |
![Foxfire [VHS]](http://www.romehousing.com/media/images/i/51AD52FA81L._SL75_.jpg) |
Foxfire [VHS]
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DescriptionVHS TAPE. |
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Kidde KL-2S Two-Story Fire Escape Ladder with Anti-Slip Rungs, 13-Foot
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DescriptionAvailable in 13-foot and 25-foot models, Kidde Escape Ladders offer a quick and easy escape from two- or three-story homes. These life-saving ladders store compactly, deploy quickly, and keep you prepared for the possibility of fire and other emergencies... |
Proof Positive: A Good Story Can Be Telling
In today's business world, boring facts and empty stats simply won't make the impression on customers that a story about someone "just like them" will. True stories are much more compelling and better-remembered than other information. So to get coveted word-of-mouth advertising, start by telling your company or product story. When you do, you'll find that story-telling is a powerful tool that differentiates you from your competition.
Story-telling your way to greater profit is based on the idea of "social proof." When people are unsure what to do, they look at others' behavior and ask what others have done previously in the same situation. A behavior seems more correct to the degree that we see others doing it, and the more people doing it the better. Social proof comes into play in all buying decisions, from the most basic to the most expensive. This includes everything from what movie to see or restaurant to eat at, to what car to buy or contractor to hire.
Whatever your industry, you can essentially get your customers to write your best stories for you by documenting your successes through testimonials and pictures. Do what your competition fails to do effectively. To develop powerful stories that sell your customers, follow these ten simple steps:
1.Identify your positioning. If you don't position yourself advantageously, your competition will position you and your product in a way you do not want. What is your unique selling proposition (USP)? What added value do you deliver that your competition won't? Get your customers say "wow!" Maybe it's your unique expertise, free installation, or free delivery. Whatever you offer, it should be low-cost but have high perceived added value.
2.Define your ideal customer. Contrary to popular belief, your customer base isn't "everybody." While you may have customers across all spectrums, who's going to be the most profitable customer for you, and how can you attract more of those? You don't want to be always selling to everybody. Be proactive, and let your competition suffer the consequences of giving their sales force too broad of a brush.
3.Identify what's different about you. Different is good. Create a point of differentiation between you and your competition with a story. You may have noticed this recent trend at retail when you're looking for a BBQ sauce or a bottle of wine. To get customers to pick their product off the shelf, companies use their product packaging and web sites to tell an intriguing story.
4.Draw them to you. If you've done the first three steps well, the customers you want will be attracted to you. Rather than pursuing customers, learn their key issues/pains/problems and how you can solve them. For example, top mortgage brokers work to build a good reputation and thereby attract a lot of the business. They don't have to go out and pursue clients; people come to them. Do the little things that make for a great story so your customers will sing your praises and bring the business to you. Ideally, you'll be able to choose your customers, instead of begging them to choose you over your competition.
5.Show, don't tell. One of the main principles of story-telling is to show the details of the story, and let those details speak for themselves. Effective story-telling is in the details, and the more the better. Leaving out a minute detail, which you feel may not be important, could turn out to be the deciding factor from the customer's point of view. Paint a picture with your words to bring your story to life for the reader or listener. You don't have to be a master fiction writer to tell a powerful story. Set up a problem, then work through and resolve it by offering specific benefits to the customer. Create powerful case studies of the specific problem you and the client were facing, why they hired you, what your strategy to solve it was, the terrific result and what the thrilled client had to say.
6.Feel their pain. You can use your stories to help overcome common objections you receive, such as cost. You don't want to compete on price but on customer experience and your unique ability to solve customers' problems. In life insurance and financial services, for example, many people haven't done what they should do in terms of planning. In this case, smart advisors tell their customer's, "Don't feel bad. Last week I met with someone just like you who had that same problem. Here's how we worked together to solve it."
7.Keep 'em coming. Dog-eared, over-copied success stories from seven years ago won't do the trick. Document everything and keep it current! Develop a system to follow up with satisfied clients because you can't have too many stories at your disposal. Utilize the Web, phone calls, letters, and e-mail to generate new stories, and then put them on your website in the form of written, audio, and video testimonials. Have them organized and ready to send out with e-mails to prospects.
8.Use pictures. A picture is worth a thousand more words. A testimonial with a photo shows that there is a real person behind the name, enhancing your credibility. Build your testimonials one at a time, asking clients, "If I can exceed your expectations, get the work done in time and at the budget we set, would you give me a testimonial so I can share your success with other customers?" The majority of your customers will happily say "Yes!" Then you can create a Raving Fan book that will let you select the jobs you want to do. Home improvement contractors, for example, can fill it with before-and-after pictures plus testimonials saying that they showed up on time, stayed within budget, etc. On future jobs, other bidders will show up with no social proof, just a napkin with an estimate on it, but the smart contractors will have ten success stories, impressive photos, and raves from past customers. Even if their price comes in 10 – 20% higher, if they've proven that they can meet the customer's needs, the customer is likely to pick the professional who provided social proof! You can easily add streaming video to document your success too.
9.Utilize product reviews. Vendor ratings and product reviews such as you find on eBay, Overstock.com, and Amazon.com can tell your story and offer social proof even without personal contact. The combination of customer rants and raves is highly believable.
10.Create a personal marketing sheet. Tell a good story about who you are, especially if you're self-employed. It should feature a picture of you and your product and tell who you are and what your USP is. On it, list some of your customers and include the right quotes as well as detailing your number of years' experience, special training or certifications you and your team have, and any community involvement.
Tell Yourself a New Story About Stories
Many people are hesitant to sell themselves and their product or service with stories because they don't want to feel "pushy," as if they're forcing their clients to do their marketing for them. A simple paradigm shift is all you need to see the benefits of this practice, for you and for your customers. Consider this: you're cheating people if you don't share what a great experience you offer customers. They'll go somewhere else and get an inferior product and experience.
In the end, it's simply a matter of utilizing the power of social proof: Tell your story, attract customers to you, deliver what you do best, and you won't be able to stop them from talking about their "lucky find," sending others to you and coming back again and again. Remember: A good story can change the way people think. A great story can change the way people behave.
About the Author
As a speaker, Chip has a magical ability to generate enthusiasm, contagious energy and results. Former Tony Robbins international point-man. Clients include IBM, ADP, Century 21 and Bank of America. 866-224-1393, Chip@GetSwitchedOn.com. Sign up for his monthly ezine at http://www.GetSwitchedOn.com