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Analysis Of Solar Thermal Market Status
In recent years, the field of light such as the use of a lot of the young brand, and their rapid development is undoubtedly to the use of solar thermal development of the industry to add a lot of energy, their brands and capacity expansion has stimulated the use of solar thermal industry in the the rapid development in recent years. Representatives of this industry Analysis of the brand from the following aspects may be on the current solar thermal industry-based understanding.
Technology relies
Shandong King-ming, Li Norit, Beijing's Tsinghua sun, seasons Mu-song, Jiangsu and Zhejiang in the vicinity of the rain the sun is no doubt the domestic brands such as solar thermal technology to control those industries. Analysis shows that the technology accumulated from the Ming emperor of its own long research and innovation, Wong Ming has its own solar energy at the Academia Sinica, R & D staff more than 400 people. German forces Norit Zeyi rely on technology partners. Qinghua Sun is owned by Tsinghua Holdings Tsinghua Holdings Co., Ltd., Beijing Shougang Group and a stake in light of the high-tech enterprises joined the Four Seasons songs Mu Relying on the new Energy Center of Beijing University relies on technology and the introduction of foreign advanced technology, solar rain Brands rely on technology introduction and self-innovation. It is obvious that the existing well-known brand which has its own front-line research support unit or source, which is the brand is all about.
Marketing
Emperor Ming, Mu-song four seasons, the sun the rain the past few years is undoubtedly a color marketing brand. Emperor Ming Group in 2010 with the main venue for the World Conference in Sun City - Sun Valley for the promotion point, and make full use of the concept of marketing and its industry-leading position of the times in 2009, launched its so-called "3G hot water machine" has undoubtedly become a of the best available high-end solar water heater products, Emperor Ming of the high-end brand strategy is a step by step to consolidate. Mu-song Seasons in recent years, in technological innovation at the same time, marketing efforts are not reduced, until the brand a high degree of increase rapidly. Mu-song from the 2007 season as a solar water heater industry representatives to become China's aerospace industry partners to bid in 2008 to 108 million gold CCTV advertising resources, to the earthquake disaster relief in the superior performance of the marketing seasons Mu-song no doubt the exemplary in the industry . Mu-Song of Four Seasons in 2009 to 226.4 million CCTV gold re-bid advertising resources, not only embodies the idea of its major brand marketing, but also the whole industry was shocked.
Sun Yu-brand starting in 2006, the rapid development and growth, in December 2006, Sun Yu-Spanish joint venture company set up, the sun the rain begin to exert their overseas markets. 2007 "Paul thermal wall" case has been written into China's history of marketing. In 2008, the sun throughout the rain to become the exclusive partner Paralympic cheer, to show the world the sun and rain the brand. In 2009, Sun Yu-one million solar-powered water heater line that is under the sun, the rain ceremony, the tenth anniversary celebration by hundreds media attention.
Shops
By 2010, Emperor Ming of "great efforts to build the brand terminals, the rapid realization of three to build mode (build 3G shop 5S shop, building rural distribution, to build urban stores), ten times the network as part of its strategy and tactics, will rapidly increase the number of terminals and image of , after which will be other brands franchised stores opened in the gap between the terminal image.
Meanwhile, the sun rain, song Mu brands such as Four Seasons is also underway to upgrade the image of the terminal franchise stores in order to narrow the gap between brands of the terminal image and enhance brand image.
I believe that, with the well-known brands to enhance the image of the terminal stores and traditional water heater products, lower profits, will encourage greater industry reshuffle, 1 - 2 years after the solar water heater consumer brand recognition will be significantly improved, you can clear guidance on what is truly brand-name products, thereby changing the solar industry, as some companies are now false propaganda causes quite a mixed bag situation.
Circle of people movement
Sang Le is also a large-scale enclosure at the time the first four seasons Mu-song which launched the current industry's most influential "circle of people movement", that is, together with the CYL Central Committee's "Sunshine entrepreneurial action", mainly for the township and village-level outlets for investment, promotion of rural youth employment, entrepreneurship, this method effectively integrate resources of local governments in order to free training in the form of personnel recruitment intentions. After appropriate training, carry out the activities of urban-rural linkage promotion, recruitment of personnel to promote the success of activities, activities to promote the success of the network construction.
Emperor Ming in 2010 will continue to "create wealth Forum on investment would" form a "circle of people movement", and thus combined with the rural-urban linkage to carry out large-scale investment and activities of the promotion.
Engineering Marketing
Almost all businesses will recognize that hot water works on the importance of corporate revenue, therefore, hot water projects are becoming increasingly fierce competition in the market. In hot water works, whether in the engineering survey and design or construction, the Emperor Ming Group is the current leader. With the diversified development of enterprises, Wong Ming Group has from the base of the solar water heating projects to BIPV project over a single from this point is concerned, the industry has not yet where a company can compare. At the same time, the four seasons Mu-song, Li Norit was also made by brands such as power engineering market, and have achieved good results.
It is worth mentioning that some large companies are brewing a "water project rental" of the engineering model will be a big key to open the part of the project investment in the market due to funding problems and closed the door.
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